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Wine Reimagined: Crafting the UNUSUAL Label with Dagaprint
UNUSUAL Wine Label: A Bold Redefinition of Premium Design
Premium Wine Labels
UNUSUAL Wine Branding
UNUSUAL by Oriachovitza: Innovative Wine Meets Stunning Design

As usual we like to do UNUSUAL labels: UNUSUAL label design and print for Oriachovitza winery

Oriachovitza, a family-owned winery with a rich legacy in Bulgarian winemaking, has introduced its groundbreaking new brand: UNUSUAL. Located near Stara Zagora and originally built in 1935 by an Austrian architect, the winery is known for blending tradition with modern innovation. The UNUSUAL brand represents this ethos, celebrating premium wines crafted with non-traditional methods that challenge conventions and redefine excellence.

Design concept:

The UNUSUAL label presented an exciting creative challenge for the Labelmaker: how to visually capture the innovative techniques behind the wines. The wines, such as Aligote and Syrah & Viognier, are aged in Wine Globe vessels—a cutting-edge approach that is rare in the wine industry. The design needed to reflect this modernity while maintaining a premium and sophisticated look.

At the heart of the design is the bold UNUSUAL logo. Featuring all-caps lettering, the “U” and “N” cleverly resemble wine bottle silhouettes. The logo is accentuated with high-build raised varnish for a tactile, refined feel. The label’s vibrant hotfoil-stamped caps create a striking interplay of color and form, enhancing the brand’s contemporary appeal.

Production challenges and printing excellence:

The UNUSUAL label required meticulous precision in crafting its custom die-cut design, which features rectangular openings and embossings that add depth and intrigue. The seamless integration of front and back labels into a single wraparound piece was another technical achievement, ensuring a sleek, uninterrupted aesthetic.

Dagaprint’s expertise in premium label printing brought this ambitious design to life. From intricate die-cutting to precise hotfoil application and raised varnish details, we ensured flawless execution of every element. Paired with a solid burgundy-style bottle and a silver capsule, the packaging exudes sophistication while reinforcing the brand’s innovative character.

Standout features:
  • Bottle Silhouette Logo: The playful yet refined logo captures the essence of the UNUSUAL brand while offering a unique visual identity.
  • Vibrant Hotfoil Stamping: The bold use of hotfoil adds a modern, eye-catching element that enhances the tactile experience.
  • Custom Die-Cut Design: Rectangular openings in the label add depth and intrigue, reflecting the brand’s unconventional ethos.
  • Unified Label Wrap: The seamless label design merges the front and back, creating a contemporary, polished presentation.
  • Slogan: Wine Reimagined ties the design and concept together, reinforcing Oriachovitza’s commitment to breaking conventions.

UNUSUAL by Oriachovitza is a celebration of creativity, innovation, and premium winemaking. With the Labelmaker’s vision and Dagaprint’s precision, UNUSUAL proves that Wine Reimagined is more than just a slogan—it’s a promise delivered in every bottle.

Printer: Dagaprint
Client: Oriachovitza
Embellishments: hot foil, embossing, custom die cut, volume varnish
Wine Label Designer: The Labelmaker 
Photos: The Labelmaker