Sublima and SMS are the two red wines of Varna winery, which, although set in a different price segment, share a common visual concept. This flawless design is achieved by inserting the the most recognizable symbol of the winery, which is the lighthouse, and its rays, which are depicted in two asymmetrical triangles stamped with a hot foil. That modern touch is indeed a very explicit way to convey the theme of light, achieved by enhancing the rays with a special texture of micro-relief. The Sublima series is designed in black and copper, while the SMS has more visual similarities with the white wines of the winery and is presented in white and gold. Both wines use conical bottles, which additionally create a feeling of stronger character of the product itself.
Printer: Dagaprint
Client: Varna Winery
Embellishments: hot foil & micro embossing
Wine Label Designer: The Labelmaker
Photos: The Labelmaker