Differente wine defies conventional expectations of Bulgarian wine. It is a true embodiment of distinction, taking the finest elements of the Struma Valley region and blending them with cutting-edge design and one-of-a-kind flavors. It strikes a perfect balance between tradition and innovation. To represent that the label designer, The Labelmaker, used the iconic pegasus logo from Libera Wines and the elegant arch from Hotovo Wines and blended them seamlessly to form the Differente brand.
Differente wine celebrates diversity and individuality in every bottle. To express all that through the label, we had to apply different printing techniques and effects. Therefore, a paper with a sleek texture was chosen, featuring an embossed logo partially enhanced with hot foil for added depth and detail. The Differente branding is prominently displayed in high-build transparent varnish, with the first “f” flipped to create a distinctive, harmonious sound that aligns with the brand’s meaning. The bottom is accented with a sophisticated turquoise hot foil, featuring finely engraved micro-lines that further elevate the design.
For the overall result, the client has chosen a Bordeaux-style bottle that exudes a strong and masculine presence yet maintains a touch of elegance and sophistication. The metal capsule sealing, featuring the same turquoise color as the label, ties the entire packaging together for a cohesive and beautifully designed final product.