Varna Winery

At first glance, this label leaves an impression of lightness, whiteness and brightness, but having a closer look at the label, we realize that there is much more to unveil under this spectacular creation of art. There is a foretold story behind the concept of this wine and the designer has done almost the impossible to elevate the vision of this successful brand into more contemporary and modern version. The complexity of this task was beyond imagination, but the result out of it was beyond the horizon. The updated accomplishment brings a harmonious and sensible meaning to the true nature of the wine. This was reached by enriching the design of the logo “lighthouse”, by adding golden rays around it, resembling light and illumination, while keeping the logo as close as possible to its original, old version. The entire label is enhanced with various combination of techniques, aiming to inspire reflection and shininess, achieved via hot foil, doming effect, microembossing, soft-touch varnish and tactile varnish.