Magura Winery
Magura premium wine label: A fusion of ancient artistry and modern elegance
In the heart of Bulgaria’s rich winemaking tradition, Magura winery introduces its Magura Premium line, a series of wines inspired by the ancient Magura Cave. These labels are more than decorative—they’re a reimagining of prehistoric art for the modern wine enthusiast. Each wine in this premium range showcases a unique cave symbol, a tribute to history transformed into contemporary elegance.
Design concept: Honoring the past with a modern touch
The Magura label design, executed by our talented partner the Labelmaker is a carefully curated blend of heritage and sophistication. Each of the eight wines in the collection features a unique prehistoric illustration, chosen to represent the essence of Magura Cave’s artistry. The label’s metallic blue and white color palette introduces a serene luxury, while every wine’s name is hand-lettered to emphasize authenticity and deepen the connection to Bulgaria’s ancient legacy.
The design also includes a layered effect with two types of textured paper, adding depth to the layout. This blend of textures subtly contrasts the symbols, giving each label a sense of dimension that captures both tradition and contemporary craftsmanship.
Production challenges and collaboration with Dagaprint:
Bringing the Magura’s design, created by the Labelmaker, to life required an exceptional level of detail and technical precision. Dagaprint managed to achieve the perfect balance between ancient art and refined, modern packaging. Crafting the label from dual-textured paper with subtle color variations was no easy feat, but Dagaprint’s expertise made it possible to achieve this intricate, layered effect that enhances the premium appeal of each bottle.
Distinctive details that elevate the label:
Among the most captivating features is the blue hot foil applied to the prehistoric symbol, enhanced with a blue doming technique that creates a striking, tactile texture. This feature interacts with light, adding a touch of elegance and making each bottle visually engaging. The premium Bordeaux-style bottle is finished with a custom semi-metallic blue or copper capsule, underscoring the luxurious feel of the Magura premium line.
Another intriguing detail is the cut-through logo, which offers a subtle, see-through effect, adding depth and surprise to the design. The Magura name is embossed, providing a refined tactile experience that underscores the brand’s commitment to quality and artistry.
Celebrating heritage through contemporary design:
The Labelmaker‘s vision of Magura’s premium label brings ancient Bulgarian heritage into the present, combining prehistoric cave symbols with artisanal design. Each bottle tells a story that resonates with discerning wine enthusiasts, merging history, craftsmanship, and modern aesthetics into a single, unforgettable experience.
Printer: Dagaprint
Client: Magura Winery
Embellishments: hot foil, doming, embossing, label over label, custom die cutting
Wine Label Designer: The Labelmaker
Photos: The Labelmaker