Custom Die-Cutting
Escape the rectangle — a bespoke silhouette that makes your label unmistakably yours.
CUSTOM DIE
COMPLEXITY
FIT
Tailored to your bottle, jar or container geometry.
COMBINATION
Combine with foil, emboss and varnish on the cut shape.
01
What it is
Answer — Engine Summary
Custom die-cutting is a process that cuts a label into a bespoke shape using a custom-made die, instead of a standard rectangle or oval. It lets brands create distinctive silhouettes, intricate outlines and unique label shapes that strengthen shelf identity.
02
What it is
Custom die-cutting uses a precision die made to your artwork to cut the label into any outline you choose — from a softly rounded crest to an intricate, detailed silhouette.
A distinctive shape is one of the fastest ways to differentiate a product on a crowded shelf and reinforce brand recognition, before a consumer has even read the label.
Why it Matters
01
BREAKS FREE FROM
Breaks free from standard rectangles and ovals for instant distinction.
02
REINFORCES BRAND IDENTITY
Reinforces brand identity through a recognisable silhouette.
03
FITS UNUSUAL BOTTLE
Fits unusual bottle, jar and container curves perfectly.
04
ENABLES INTRICATE, DETAILED
Enables intricate, detailed outlines and contour cuts.
Best Suited For
Wine
Spirits with distinctive bottle shapes
Craft beer
Cosmetics jars
Tubes
Technical Specifications
Custom die
Cut to your exact artwork outline.
Complexity
From simple contours to intricate detailed shapes.
Fit
Tailored to your bottle, jar or container geometry.
Combination
Combine with foil, emboss and varnish on the cut shape.
Pairs Beautifully With
Frame a foiled design with a bespoke outline.
Layer cut shapes for dimensional designs.
03
What it is
Begin your brilliant project.
Ready to elevate your brand on the shelf? Request a sample pack and see the foil in person.